At Flutterwave 3.0, a virtual event hosted on Friday, February 18th 2022, African finance firm Flutterwave launched a big re-brand and identity.
Following the news of a $250 million Series D round of investment last week, Flutterwave is now introducing its new and reinvented brand, which it claims reaffirms its dedication to using technology to create limitless possibilities for everyone. In addition, the corporation is launching new goods and services that extend the technology leader’s reach beyond payments.
The brand launched a series of products during the Flutterwave 3.0 event, which was streamed on Youtube, including a Fintech as a Service (FaaS) solution that helps startups of all sizes quickly become Fintech companies using Flutterwave’s pre-built API and solutions, Capital, a technology platform for businesses and consumers to access Buy Now Pay Later (BNPL) and Merchant lending from regulated and certified credit providers, and Grow, a B2B product that helps entrepreneurs grow their businesses.
Checkout, a new 5x quicker checkout experience that reduces drop-off by 60%, and Card issuance, a technological platform that enables businesses to issue both Mastercard virtual and real debit/prepaid cards to their consumers in conjunction with Mastercard, are two more items offered. Regulatory permission is still required for these solutions.
A new sophisticated dashboard, Barter v4, and an AI-powered compliance procedure are among the enhancements to current offerings. The new Flutterwave graphic identity features six new main colours that represent innovation, motivation, passion, ease, robustness, and excitement.
Flutterwave was founded in 2016 with the goal of developing new financial infrastructure for banks and institutions, before extending into checkouts and gateways for companies of all sizes. Flutterwave, which has invested in and built out a suite of products and services aimed at both consumers and businesses, has gone on to serve over 900,000 merchants and process over 200 million transactions worth over USD $16 billion across 34 African countries, earning it the title of one of Africa’s first unicorns in March 2021.
“We’re growing and for us, payments have become a means to an end.” Founder and CEO, Olugbenga GB Agboola, said, “Every part of our lives includes some form of transaction. Beyond powering those transactions, we want to also create those transactions. We want to help event organizers seamlessly register and sell out their events, we want to help artists receive money for their craft, we want to help entrepreneurs incorporate their businesses, we want to help startups build financial technology products easily and we want to create endless possibilities for all through technology. Our new identity is a system that recognises how far we’ve come in our mission. It gives us space to include all of our dreams and aspirations for businesses and customers. It gives us the freedom to do and be more. We’re excited for this new chapter in our growth.”
Flutterwave reaffirms its commitment to exploring further areas of growth for organizations, startups, and individuals during the event on Friday. The move follows the company’s considerable product diversification in 2021 when it announced the acquisition of Disha, a creator platform where creatives may earn money from all around the world for their work. In the same year, Flutterwave launched Market, an expansion of its e-commerce solution Store, to help small companies increase visibility and, as a result, income. In December, Flutterwave and worldwide Afrobeats singer Wizkid launched Send, a remittance service that allows anybody in the world to send and receive money.
