MTN has again been ranked as the ‘Most Admired African Brand’ based on spontaneous consumer responses in Brand Africa 100: Africa’s Best Brands 2020 survey. The survey, which was released on Monday, shows that MTN is also the only African brand in the rankings of the ‘Most Admired Brands in Africa’.
Covering 27 countries, representing around 80% of the population and the GDP of Africa, the group is now also considered one of the continent’s most admired media brands. MTN Mobile Money – through which MTN provides more than 35 million Africans access to financial services – remains one of Africa’s most admired finance brands. The Group also maintained its top position in the telecoms provider category.
“We are thrilled to receive these accolades as the continent celebrates Africa Day,” says Group President and CEO Rob Shuter. “They endorse the work that we are doing to build a digital operator, moving our customers from a voice-centric world into the world of mobile data, digital services and financial services by using the power of the internet.”
“Achieving the best brand in our markets is a critical part of our BRIGHT strategy. I would like to thank all our customers and communities for the trust that they have shown in us. It encourages us to work harder every day to deliver on our belief that everyone deserves the benefits of modern connected life.”
