2019 marked the ‘year of the customer’ for MTN Ghana as it saw an overall 12.3% increase in subscribers reaching to 22.6 million. The telecoms provider maintained market leadership with 55.21% market share.
Service revenue increased by 22.8% year-on-year (YoY), underpinned by growth in revenue from data and Mobile Money (MoMo).
Despite double-digit growth in voice revenue, up 19.4% YoY, voice revenue’s contribution to service revenue decreased from 46.3% to 45.0%.
Solid data revenue growth, up 32.5% YoY was attributable to growth in active data users, growth in the number of smartphones, up 18.5%, on the network and an increase in data usage, up 85.9% to 256,301 Terabyte. Data revenue’s contribution to service revenue expanded from 26.3% to 28.4%.
In an official statement from the company, MTN Ghana says in 2019 “we continued to invest in our network and rolled out 280 2G, 557 3G, 900 4G and 100 rural telephony sites”.
“Following the expiry of certain technology licences in 2019, the NCA has renewed our 2G
licence for 15 years. We have submitted applications for the renewal of our International
Gateway and Fixed Access licences, which are pending NCA approval.”
MTN Ghana’s plans for 2020
As for its plans in 2020, MTN Ghana has declared 2020 as the ‘year of the customer: the digital experience’ with a focus on digitalisation as a tool to enhance the customer experience.
Starting with a multiphased digital transformation journey alongside Tecnotree – a global provider of business support systems for the telecom industry.
As the first of MTN Group’s regions to undertake this process, MTN Ghana will use Tecnotree’s Digital BSS Suite 5 to help accelerate its business growth as well as increase agility and operational efficiency of the IT systems.
