Apple announced its much-loved iPhone XR back in September last year. According to new research by Counterpoint Research’s Market Pulse, iPhone XR was the top-selling model globally in Q3 2019 and captured a 3% market share. The research further revealed that except for the launch quarter in September 2018, iPhone XR has remained the top-selling model globally in every quarter since Q4 2018. Moreover, iPhone XR contributed to over one-quarter of the total Apple sales during the quarter, making it the bestselling model for Apple across all regions.
The research reveals that Apple adjusting the price of the iPhone XR in China and several other markets helped keep the demand for iPhone XR strong during the quarter. Looking at the top 10 Model Sales Market Share for 2019 Q3, three models from the Samsung A-series including Samsung Galaxy A10, Samsung Galaxy A50, as well as Samsung Galaxy A20. This could be attributed to the fact that Samsung A series offered competing specs and design features at a competitive and affordable price.
None of the flagship models from Samsung made the top 10 list. Three models from Oppo made the list including Oppo A9, Oppo A5s, and Oppo A5. Xiaomi Redmi 7A and Huawei P30 also made the list. Xiaomi’s Redmi 7A’s sale was propelled by India where over half of the total sales of the model were made during the quarter.
According to Varun Mishra, Research Analyst at Counterpoint Research, mid-segment smartphone models are gaining more traction as compared to premium ones since smartphones in the mid-tier segment now come packed with features that were absent in certain premium segment products about a year back. He further added that “going forward, as 5G deployment gains further momentum, we will likely see 5G variants of devices in the top 10 models. However, the mid-tier models will likely continue to gain momentum”.
